Wednesday November 25, 2015

Smartphones Overtake Desktops For Holiday Shopping

Apparently I’m the only one who wants to blow his brains out when he has to browse a site on a smartphone, particularly retail ones with tons of bloat.

Mobile traffic during the five-day start to what is typically the busiest shopping period of the year is expected to reach 56.9 percent of total traffic, up from 48.5 percent last year, according to IBM Watson. And even though everyone who "window shops" on their phones isn't going to buy, mobile sales are jumping too. Mobile sales are expected to account for 36.1 percent of online sales, up from 27 percent last year, according to IBM Watson Trend.

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