Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday November 19, 2015

Groupon's New CEO Insists The Company Is 'Misunderstood'

Raise your hand if you think that the problem with Groupon is that the company is just misunderstood by everyone. Anyone?

Last week Groupon's shares hit an all-time low, only days after appointing Rich Williams as its new CEO in place of co-founder Eric Lefkofsky. What's more, Groupon recently ceased operations in Puerto Rico, Taiwan, Denmark, Finland, Norway, Sweden and a handful of other countries, adding to notable layoffs the company announced back in September. All of this is to say that Groupon, which offers coupons and deals to online customers, is at a crucial point in its short history -- how much longer can it go on like this?