Today's Hard|Forum Post
Today's Hard|Forum Post

Monday November 16, 2015

Why Free Can Be A Problem On The Internet

The NY Times seems to think that T-Mobile's new free streaming video plan might not be such a good thing.

The rules, however, do not explicitly prevent telecom companies from coming up with offers like the one T-Mobile announced. The industry calls them "zero rating" plans, because companies that use them treat, or rate, some content as free. Everybody likes free stuff, but the problem with such plans is that they allow phone and cable companies to steer their users to certain types of content. As a result, customers are less likely to visit websites that are not part of the free package.