Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday November 11, 2015

Call of Duty: Black Ops III Has $550M Opening Weekend

Say what you want about the Call of Duty franchise but those games rake in the cash hand over fist. eek!

Activision Publishing, a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today confirmed that Call of Dutyآ®: Black Ops III is the biggest entertainment launch of the year. In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches. Engagement per player also set a new record for the Call of Dutyآ® franchise. Additionally, fans played more than 75 million hours online in its opening three days.