Today's Hard|Forum Post
Today's Hard|Forum Post

Friday November 06, 2015

ASA Ruling On Valve's Misleading Steam Ads

The Advertising Standards Authority has issued a ruling on the allegations of misleading Steam sale pricing. While the complaint against pricing on Wolfenstein: The New Order was not upheld, GTA V wasn't so lucky.

We noted the claims for the game stated that consumers could make a saving of 25% on the previous price of آ£51.98, which we considered would be understood to represent a genuine saving against the usual selling price of the product at the time the ad appeared. However, we understood that was not the case and it had instead been sold by Steam at آ£39.99, rather than آ£51.98, since the date of its launch. Because a 25% saving was not available on the usual selling price of the product at the time the ad appeared, as claimed, we concluded that it was misleading.

Comments