Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday October 20, 2015

Apple's Auto Ambitions Sideswipe Electric Motorcycle Startup

While situations like this really suck, is Apple really to blame or is this just the harsh reality of the business world?

Apple Inc's aggressive recruitment of auto experts as it explores building a car has left a promising, if financially troubled, electric motorcycle startup in the dust. Mission Motors, whose sleek electric bikes drew comparisons to Tesla's cars, ceased operations in May after losing some of its top engineering talent to Apple, according to sources close to Mission.