Saturday October 17, 2015

Amazon Targets Web Freelancers Peddling Fake Customer Reviews

Isn’t there a way that Amazon could limit product reviews to verified purchasers?

Amazon’s steps follow an earlier action taken in April, when Amazon sued several websites that sold fake customer reviews. Amazon gives anyone, whether they are customers or not, the ability to review products sold on its online store. Fake reviews -- positive or negative -- undermines Amazon’s goal of making sure that customers have the information they need to shop on the store, the company said.