Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday October 15, 2015

Online Ad Industry Admits "We Messed Up"

Now that they have admitted to having a problem, how do they plan on fixing it?

"We messed up," begins a statement by Scott Cunningham, Senior Vice President of Technology and Ad Operations at the Interactive Advertising Bureau, a trade group whose members account for around 90% of the ads you try to ignore every day. "As technologists, tasked with delivering content and services to users, we lost track of the user experience," explains Cunningham.