Monday October 05, 2015

GameStop Stores to Carry Steam Machines in Dedicated Steam Sections

GameStop, GAME UK, EB Games, and Valve today announced dedicated Steam Sections launching this fall in GameStop (USA), GAME UK, and EB Games (Canada) stores. The section will feature the Steam Hardware devices launching November 10 (Steam Controller, Steam Link, and Steam Machines) as well as a variety of Steam prepaid cards. Through the holiday season, GameStop, GAME UK, and EB Games will be the exclusive non-digital retailer for the Steam Hardware products in their respective territories. Steam prepaid cards launched in stores three years ago, and sales performance for those offerings has been increasing each year. "GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," said Gabe Newell of Valve. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."

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