Sunday October 04, 2015

The Cost Of Mobile Ads On 50 News Websites

NYT has put together some charts that demonstrate how mobile ads affect the browsing experience on a number of top news sites.

We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites آ– including ours آ– and found that more than half of all data came from ads and other content filtered by ad blockers. Not all of the news websites were equal.

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