Thursday October 01, 2015

Patrأ³n Tequila Use Oculus Rift for VR Educational Experience

This would be neat if the VR tour was from the perspective of someone that was trashed on tequila. wink

"While many brands are utilizing virtual reality largely for entertainment, Patrأ³n is leveraging this incredible interactive technology as a unique educational tool, to give an immersive, behind-the-scenes look into the artisanal process of making our handcrafted tequila" said Lee Applbaum, Global Chief Marketing Officer at Patrأ³n Spirits.