Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday October 01, 2015

Brand Loyalty Is For Suckers

Did you hear that? We are all a bunch of chumps. Wait. What? Surely this article isn't talking about any of us. wink

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brandآ—whether it’s love or hatredآ—is a poison that makes you stupid.