Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday September 22, 2015

A Marketing Perspective On The Gaming Industry

This is the first article in a two part series on monetization and gaming in the video games industry. Your thoughts?

When we think about monetizing a game, it often goes back to the usual suspect of either selling the game, selling DLCs, or making it "Freemium" or Free-to-Play with micro-transactions. First off, I want to reiterate that these method works and works well. As a developer, you should have been using them from the get-go in some form or another.