Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday September 20, 2015

Brilliant Stop-Motion Ad Tells The History Of Honda With Paper And Hands

How long did they take to make this? Pretty awesome way to show six decades of innovation.

The ad is constructed from thousands of paper illustrations stitched together with stop-motion filming. It was shot on large table آ— acting almost like a physical map of the company's history آ— and the pages are flipped and swapped out by hand in thousands of separate shots. The focus on paper and illustration is a clever way to make us appreciate what engineers and manufacturers do: bring ideas on paper to life.