Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday September 19, 2015

Analyst Slams Amazon’s "Confusing" Hardware Strategy

Do you think Prime members are already getting their money’s worth with the $99 annual fee, or should it come with additional benefits, such as Amazon hardware discounts?

Macquarie is surprised at how little Amazon ties its $99-a-year membership shopping club, Prime, into its hardware efforts, beyond just making Prime content آ— like streaming music and TV shows or books آ— readily available on its tablets. "We are frustrated that Amazon doesn’t give Prime members even more benefits related to hardware (lower prices, early delivery, more exclusive content, etcآ…), nor does it aggressively drive HW owners to become Prime members (at least not directly)," Schachter writes.