Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday September 02, 2015

YouTube Network "Deceived Customers" With Paid-For Xbox One Videos

Holy moly, forty five thousand dollars for four video reviews that barely broke a million and a half views between them?

A pair of YouTubers were paid $45,000 between them to publish two video reviews each, both of which beamed positive messages about Xbox One without stating that they were paid endorsements. "In a separate phase of the marketing program, Machinima promised to pay a larger group of influencers $1 for every 1,000 video views, up to a total of $25,000," it said. "Machinima did not require any of the influencers to disclose they were being paid for their endorsement."

Comments