Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday September 01, 2015

Apple Eyes Move Into Original Programming

Apple is getting into the original programming business? I couldn't imagine what kind of shows they would come up with. eek! Then again, I said the same thing about Netflix and Amazon.

Sources indicate the Cupertino, Calif., colossus has held preliminary conversations in recent weeks with executives in Hollywood to suss out their interest in spearheading efforts to produce entertainment content. The unit putting out the feelers reports into Eddy Cue, who is Apple’s point man on all content-related matters, from its negotiations with programmers for Apple TV to its recent faceoff with Taylor Swift.