Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday August 29, 2015

Apple Hopes To Charge $40 For TV Subscription Service

That sounds like a fair price for 25 to 30 channels, right? The problem is that cable providers want to charge more. Reportedly, Apple’s ideal price was $30, but media companies keep pushing the price up. Let’s hope that Apple’s clout keeps the monthly fee attractive and sane.

While we’re not exactly sure which content providers in particular are demanding a bigger cut, some of the cable channels already on board reportedly include ESPN and FX. Though it’s possible that the dynamics have changed, a report from this past March relayed that Apple was running into trouble trying to secure content deals with NBCUniversal, a Comcast subsidiary that owns quite a few popular cable channels, including USA, E!, and Bravo.