Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday August 15, 2015

The Science Behind Our Obsession With Liking Things Online

Am I the only one who can't relate to this article? I have never understood the appeal of the like button and have always thought of it as a mere experiment for testing interactivity during the early days of the social network that just happened to take off. Why do you think everyone feels compelled to give a trivial stamp of approval with the like button, regardless of how insignificant the content is?

Like has become much more than just a positive reaction toward a post or update -- it has evolved into feedback toward people. As a rule of thumb, the more likes you get, the more loved you'll feel. In fact, according to anthropologist Krystal D'Costa, the like button has become so influential as a tool that it can boost or shatter a person's ego.

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