Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday August 11, 2015

BMW Already Owns The Trademark On Alphabet

I guess that's what you get for not using Google to find out if your new business name is taken or not. Whoops!

Alphabet is the name that Mr. Page and Mr. Brin, Google’s founders, have given the newly created parent entity that will house the Google search business and several smaller holdings like Nest, a maker of smart thermostats, and Calico, a company focused on longevity. But Alphabet is also the name of a BMW subsidiary that provides services to corporations with vehicle fleets.