Wednesday July 08, 2015

Paramount To Speed Up Home Release Of Movies

Why do I have the feeling that this will only apply to box office flops. I just can't see movie studios doing something like this with blockbuster movies that are raking in cash for months at the box office.

Paramount Pictures has struck a deal with two major cinema chains to make new movies available to watch at home just two weeks after they leave most theaters. The new arrangement will begin with two smaller films, but the Viacom Inc. -owned studio hopes to continue with the strategy, potentially changing the calculus of movie distribution for studios and exhibitors alike.