Wednesday July 01, 2015

Small Tweak in Logo Marks a Deeper Shift at Facebook

I wonder how much time, money and manpower was spent making the "new" logo.

News Image

"This is actually a huge change and it’s much more than the ‘a,’ " said Howard Belk, co-chief executive and chief creative officer of Siegel+Gale, a branding firm that’s part of Omnicom Group. "It’s driven by mobile." "Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable," Facebook creative director Josh Higgins said in a statement.