Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday June 10, 2015

Twitter Advertisers Targeting You Based On The Other Apps On Your Phone

First of all, I wish someone at Twitter could explain to me how this would be something anyone wants. Secondly, why should Twitter advertisers know what apps I have installed on my phone? Hell, why should Twitter know?

We’re excited to introduce installed app category targeting: a new tool that enables app advertisers to reach users based on the categories of apps they have installed on their device, or in which we think they have interest. One of the biggest priorities for mobile app marketers is to reach the people who are most likely to use and love their apps. Today’s launch is the next step in our journey to help these advertisers connect with the right customers on Twitter - while providing users with the most relevant and useful ad content.