Friday June 05, 2015

Chrome To 'Intelligently' Block Auto-Playing Flash Ads

According to the official Google Chrome blog, the next version of Chrome will begin automatically blocking Flash content that "isn't central" to the webpage.

When you’re on a webpage that runs Flash, we’ll intelligently pause content (like Flash animations) that aren’t central to the webpage, while keeping central content (like a video) playing without interruption. If we accidentally pause something you were interested in, you can just click it to resume playback. This update significantly reduces power consumption, allowing you to surf the web longer before having to hunt for a power outlet.

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