Today's Hard|Forum Post
Today's Hard|Forum Post

Friday May 29, 2015

NVIDIA: The Battle For Your Living Room Has Begun

At its annual developer conference Thursday, Google described how it’s bringing Android آ— and its 1.3 million apps and Google-powered cloud services آ— to your living room with Android TV. Ten days later, industry watchers expect Apple to introduce a new version of Apple TV at its annual developer conference. This isn’t the first time that tech giants have tried to reinvent TV. But it is the first time all the pieces have been in place. For one, the content’s already here آ— Netflix, YouTube and Twitch.tv are thriving on smartphones, PCs and connected streaming boxes. So are the apps آ— with mobile game developers showing how content and community can be bound together in powerful new ways. The last piece is the power to put all this at your command. That’s NVIDIA SHIELD, Android TV’s flagship device.

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