Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday May 03, 2015

Roku and Nielsen Team to Get Ratings for Streaming

Neilsen is partnering with set-top box maker Roku to develop a reliable and accurate method of measuring the size of audiences streaming TV shows, giving the various streaming services a bankable demographic rating.

The development comes as somewhat of a non-surprise, as TV increasingly moves online with devices like Roku and similar set-top boxes. Nielsen agrees, with vice president Scott Rosenberg states "We believe all TV will be streamed, and with it all TV advertising."