Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday April 07, 2015

FTC Asked To Investigate YouTube Kids For Deceptively Targeting Toddlers With Ads

YouTube Kids is being investigated for "deceptively targeting toddlers with ads?" Isn't that supposed to be a big no-no?

Their complaint accuses YouTube Kids of mixing commercial content with children's video programming using practices banned on broadcast and cable television by another agency, the Federal Communications Commission. Those restrictions -- such as banning children's TV hosts or cartoon characters from hawking products during a show -- emerged in the 1970s in response to research showing young children have not developed the cognitive skills to resist advertising or understand they are being targeted.

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