Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday March 18, 2015

Data Mining: When Is A Taxi Cheaper Than Uber

According to this study, you can save money by using Uber for longer trips and sticking with taxis for shorter trips.

The results make for interesting reading. "Uber appears more expensive for prices below 35 dollars and begins to become cheaper only after that threshold," say Mascolo and co. That’s interesting because human mobility is characterized by vast numbers of short trips and relatively small numbers of long trips. "This observation therefore suggests that Uber’s economical model exploits this trend of human mobility in order to maximize revenue," say Mascolo and co.