Today's Hard|Forum Post
Today's Hard|Forum Post

Friday February 13, 2015

Twitter’s Chief Sees Plenty Of Money In Tweet Flow

Twitter's CEO, speaking at a conference yesterday, says he wants one out of every 20 tweets to be an ad.

Twitter’s core business of selling ads that are inserted into the flow of tweets that every user sees has plenty of room to grow, he said. The social network’s ideal model is for ads to make up about one in 20 tweets that the average user sees آ— the same level that Facebook strives for. "We’re well below that now," he said.