Sunday February 01, 2015

Raising the Price of Amazon Prime Was a Great Decision

It was definitely a high stakes gamble, but Jeff Bezos was able to raise the price of Prime by $20 bucks and actually increase Prime subscriptions by 50%. In any business circle anywhere, that would be considered a big win in anyone’s book.

On a base of tens of millions, worldwide paid membership grew 53 percent last year آ— 50 percent in the U.S. and even a bit faster outside the U.S.

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