Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday January 29, 2015

Google Announces 4th Quarter And Fiscal Year 2014 Results

Google Inc. today announced financial results for the quarter and fiscal year ended December 31, 2014. "Google’s full year revenue for 2014 was $66 billion, up 19% year on year," said Patrick Pichette, CFO of Google, "and this quarter, our revenue was $18.1 billion, despite strong currency headwinds."

Google Inc. reported consolidated revenues of $18.10 billion for the quarter ended December 31, 2014, an increase of 15% compared to the fourth quarter of 2013. Google Inc. reports advertising revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the fourth quarter of 2014, TAC totaled $3.62 billion, or 22% of advertising revenues. Operating income, operating margin, net income, and earnings per share (EPS) are reported on a GAAP and non-GAAP basis. The non-GAAP measures, as well as free cash flow, an alternative non-GAAP measure of liquidity, are described below and are reconciled to the corresponding GAAP measures at the end of this release.