Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday January 06, 2015

The Real Story Behind Jeff Bezos's Fire Phone Debacle

Fast Company has posted one of those "the real story" articles about the Amazon Fire Phone. A lot of anonymous "insider" stuff but still kind of interesting.

Introduced with grand ambitions last summer, the Fire Phone is widely seen as a fiasco. Originally priced at $199 (with contract) and intended as an iPhone competitor, it now sells for 99 cents, and Amazon has taken a $170 million write-down largely attributable to unsold Fire Phone inventory.