Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday December 07, 2014

Dolby Is Launching Its Super-Vivid IMAX Competitor

When you think of Dolby, you automatically think audio. Dolby is breaking out of its stereotypical role and entering the world dominated by IMAX. Dolby has announced the company has begun a new project called Dolby Cinema and will be initiating the trial run in the Netherlands.

Dolby Cinema will feature the Dolby Visionآ™ projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology that has been praised by filmmakers for its amazing contrast, high brightness, and color range that more closely matches what the human eye can see