Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday November 29, 2014

Is Black Friday Showing Signs of Gray?

For many of you, the first years of the Black Friday were reserved for the electronics/computer minded folk and the contents of the sale were kept under wraps like a state secret. Fast forward to 2014 and now Black Friday is merely the official kickoff for the holiday shopping season. Has the day lost its importance to you?

This is the first year we're not seeing so much of a focus on Black Friday itself," said NPD tech analyst Stephen Baker. "More and more of the market intensity is being driven to Thanksgiving week. Or to put it more bluntly: Black Friday becomes more irrelevant every year.