Thursday November 20, 2014

Brands Are Wasting Time And Money On Facebook And Twitter

I'm not sure why it took a study to figure this out, most of us have known this for years.

The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts.

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