Thursday November 13, 2014

Congratulations Ubisoft, You're The New EA

Ubisoft is being publicly flogged today over the many problems with Assassin’s Creed Unity.

But this has been an especially bad year for Ubisoft, and it’s only gotten worse as of yesterday. Whereas EA is usually cast as a corporate industry villain, Ubisoft isn’t normally quite as persecuted. Before this, their most memorable controversies involved overly-intrusive DRM, but now? They’re being painted as the face of everything wrong with modern gaming, from deceptive marketing to recycled concepts to crass monetization.