Thursday October 23, 2014

Special Olympics Plans to Engage Video Game Industry

Special Olympics today announced plans for engaging the $100 billion global video game industry in an effort to expand Special Olympics’ global message of inclusion and acceptance for people who have intellectual disabilities. Force Multiply Gaming (, a social impact movement and brand of WarpSpeed Innovations Inc. (, helped identify the opportunity and is assisting Special Olympics in thinking about ways to share its message within the video game industry. Earlier this year, Special Olympics launched a new global "Play Unified" marketing campaign that is inspiring and mobilizing youth around the world to connect on the playing field with people with intellectual disabilities and create more inclusive communities. The campaign is activating millions of Special Olympics athletes, volunteers, and supporters to participate in unified activities around the world including activities in eSports. eSports is a term for organized video competitions, especially between professionals. By engaging with the video game industry, Special Olympics will have an innovative opportunity to further its message of inclusion, diversity, and empowerment by promoting unified play with athletes, eradicating stereotypes, and putting a stop to bullying.