Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday October 22, 2014

Nielsen Will Soon Rate Everything On The Web

Nielsen is teaming up with Adobe to rank everything on the internet. Why partner with Adobe? frown

The most striking development in Adobe’s new system is that it’s designed for comparing disparate kinds of content. The new ratings, Nielsen says, can rank an online video next to a podcast next to an article. Unlike television or radio, the internet isn’t a medium that funnels just one format. The aim of Nielsen’s new ratings is to create a context to figure out what people care about online, regardless of what form it takes.