Today's Hard|Forum Post
Today's Hard|Forum Post

Friday October 03, 2014

Twitch To Disclose Sponsored Streams

Twitch, via the company blog, has committed to clearly labeling sponsored content and pledged not to influence its broadcasters.

  • For Viewers: You will know what is paid for and what is not. All copy and graphics attached to sponsored content آ– Twitch front page, social media, email promotions, etc. آ– will be clearly identified.

  • For Partners/Influencers: We have never and will never require positive sentiment or suppress negative sentiment via any influencer in any campaign.

  • For Brands/Advertisers: You will benefit from the trust afforded by completely transparent sponsorship campaigns, while engaging with the Twitch community in an entirely organic way.