Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday August 28, 2014

How Movies Manipulate Your Brain to Keep You Entertained

How do movies manipulate your brain to keep you entertained? Wizardry, magic, explosions and boobies. Not necessarily in that order. big grin

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The University of London, presented eye tracking data collected from 75 people as they watched the clip on a flatscreen. A camera tracked their eye movements, and software created a frame-by-frame heat map. When Smith played the clip with the eye-tracking heat map overlaid, the red hot spot tightly followed the actionآ—people focused on the dueling superheroes, especially their weapons and faces, and on the car parts bouncing around.

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