Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday August 27, 2014

Electronic Art's $1 Billion DLC Goal

Holy (cash) cow, did he just say EA was planning on making "stadiums full of money" off DLC this year? eek!

A story on Bloomberg about the stadiums full of money EA expects to earn from the new Madden game describes the publisher's lofty general goals for add-on content, saying they hope to reach the one billion dollar mark in DLC sales this year.