Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday August 07, 2014

Google Considers Website Security For Search Rankings

It looks like Google is mixing things up a bit today. What do you guys think?

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it's only a very lightweight signalآ—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality contentآ—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.