Wednesday August 06, 2014

Activision Notes Industry-Wide Downturn In Pre-Orders

What could possible be the cause of an "industry-wide downturn" in pre-orders? I'm going to go out on a limb here and say the downturn is caused by RST. Repeatedly Shipping Turds.

Publishers have long used pre-orders to help work out how popular their games will be, and to convince shops to stock their shelves with their products. They often encourage gamers to pre-order by offering exclusive content. Indeed the recent Destiny beta was initially restricted to those who had pre-ordered the game. But it seems the influence of pre-orders may be on the slide.

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