Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday July 09, 2014

Ubisoft: Gamer Resistance To Digital Decreasing

This interview with Ubisoft's VP of digital publishing is rather interesting. While the topic is mainly about the demand for digital products, other things such as microtransactions, pay-to-win and day one DLC are also discussed.

The key, Early said, is to make sure it's perceived positively by the players. They should feel like their purchases enhance the game rather than fill in the gaps for an incomplete experience. "Where it hurts is when you feel like you're forced, or you're at a disadvantage or can't do it unless you [pay money]. That's kind of a remorseful feeling, and nobody likes that."