Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday July 08, 2014

What Is Behind Summer's Free Fall At The Box Office

Wait just a minute, I thought piracy was the go-to excuse when movies flopped at the box office?

Last year, Despicable Me 2 alone grossed $143.1 million in its first five days after opening on the Wednesday before the Fourth of July, one of the most lucrative holiday stretches of the year in terms of moviegoing. This year, the three new films making a major play eked out a combined $61.4 million during the same period آ— more bad news for an already miserable summer.