Today's Hard|Forum Post
Today's Hard|Forum Post

Saturday July 05, 2014

"Reading Rainbow" Kickstarter Campaign Attracted 105K Backers

It looks like reading really is fundamental and more popular than ever. LeVar Burton’s Kickstarter campaign to reboot the popular PBS series Reading Rainbow ended this week and raised more than five times the original goal.

As the "Reading Rainbow" campaign raised money, it promised integrations on more screens: game consoles like Xbox and PlayStation, set-top boxes and streaming devices like Apple TV and Roku, and mobile devices running Apple's iOS and Google's Android operating systems.

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