Today's Hard|Forum Post
Today's Hard|Forum Post

Monday June 30, 2014

Facebook Experiment Manipulated 690K User Accounts To Control Emotions

I'm not sure how we missed this one yesterday. It seems Facebook thought it would be a good idea to manipulate almost 690K accounts for a week as an experiment in controlling emotions.

But now Facebook, the world's biggest social networking site, is facing a storm of protest after it revealed it had discovered how to make users feel happier or sadder with a few computer key strokes. It has published details of a vast experiment in which it manipulated information posted on 689,000 users' home pages and found it could make people feel more positive or negative through a process of "emotional contagion".