Monday June 30, 2014

Facebook Experiment Manipulated 690K User Accounts To Control Emotions

I'm not sure how we missed this one yesterday. It seems Facebook thought it would be a good idea to manipulate almost 690K accounts for a week as an experiment in controlling emotions.

But now Facebook, the world's biggest social networking site, is facing a storm of protest after it revealed it had discovered how to make users feel happier or sadder with a few computer key strokes. It has published details of a vast experiment in which it manipulated information posted on 689,000 users' home pages and found it could make people feel more positive or negative through a process of "emotional contagion".