Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday June 12, 2014

AMD Announces Latest Step in Multi-Year Strategic Transformation

AMD today announced the latest step in the company’s multi-year strategic transformation to deliver consistent growth and profitability by combining the company’s previously separate business units, global operations and sales organizations to create a singular, market-focused organization responsible for all aspects of product strategy, product execution, sales and operations. The new structure will be implemented on July 1 and will be led by Dr. Lisa Su in her new role as AMD’s Chief Operating Officer (COO), reporting to AMD President and Chief Executive Officer Rory Read. As a part of the re-alignment, AMD also announced it will consolidate its business units into two expanded business groups designed to deliver unmatched customer value in both traditional PC markets and adjacent high-growth markets:

  • The Computing and Graphics Business Group will combine AMD’s client, consumer graphics and professional graphics businesses, as well as their related product engineering and sales functions. AMD Chief Sales Officer John Byrne has been appointed senior vice president and general manager responsible for leading the Computing and Graphics Business Group, reporting to Dr. Su.

  • The Enterprise, Embedded and Semi-Custom Business Group will combine AMD’s server, embedded, dense server and semi-custom businesses, as well as their related product engineering and sales functions. Dr. Su will be the acting lead.

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