Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday May 28, 2014

Apple Finally Confirms It's Buying Beats For $3B

Honestly, I don't understand this deal at all. Apple is usually pretty damn savvy when it comes to acquisitions. I guess congrats are in order to Dr. Dre on the pile o' cash he just walked off with. eek!

Apple also noted that Beats has "become the brand of choice in the music and sports worlds" and "has quickly become part of pop culture in the US." The company plans to expand Beats to more countries through the Apple online store, Apple's retail stores, and select Apple authorized resellers.

You can see our evaluation of the Beats by Dre Studio headphones here.