Today's Hard|Forum Post
Today's Hard|Forum Post

Wednesday April 30, 2014

"Minority Report" Advertising Is Here

Contrary to what this guy thinks, I don't believe the world is ready for Minority Report style advertising just yet. Do you?

Remember that scene from the 2002 sci-fi movie "Minority Report," when a camera takes a retina scan of Tom Cruise’s character and a billboard calls out to him, "John Anderton! You could use a Guinness right about now"? An advertiser’s dream come true! We’re actually not that far from the kind of immersive direct targeting that will follow users outside of the Web browser and employ all kinds of measurement to divine what their itch is, and how advertising can help scratch it.